Director of Marketing

About Sprig

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

About the Role

We’re seeking a Director of Marketing to design and lead the initiatives that fuel Sprig’s pipeline and revenue growth. You will own the full marketing program, from our Insights Table curated dinner series to regional conferences that engage prospects, strengthen customer relationships, and elevate Sprig’s presence in the enterprise research market.

This is a unique opportunity to join as a high-impact, growth-stage marketing leader. Reporting directly to the Head of Revenue, you’ll be responsible for building and executing integrated marketing programs, orchestrating events and campaigns that create pipeline and positive brand experiences, and partnering closely with Sales to convert opportunities into high-value wins.

This is an in-office role with flexibility to work from home on Wednesdays.

Your Impact

1. Events & Field Marketing

• Drive field marketing programs in partnership with our field event managers, including executive dinners, regional onsites, and conferences that deepen relationships and generate qualified pipeline

• Scale a repeatable playbook for event-to-pipeline conversion with strong regional and account-based alignment

• Own flagship experiences like the Sprig Experience Research Summit, our biannual conference for research leaders

2. Demand Generation & Pipeline Build

• Own marketing-sourced pipeline targets and collaborate with Sales/BDR to ensure 60/40 pipeline split (Marketing vs. outbound) by H2 2025.

• Develop and execute integrated campaigns across content and events to achieve 4x pipeline coverage

• Track performance with clear attribution, reporting, and optimization of CAC and ROI.

3. Messaging & Positioning

• Elevate Sprig’s brand as the modern, AI-native alternative to Qualtrics and legacy survey tools.

• Ensure consistent messaging across all channels including the website, product launches, thought leadership, events, and sales collateral

4. Content & Thought Leadership

• Develop compelling narratives and content across blog, webinars, case studies, and social media

• Enable Sprig executives, evangelists, and AEs to share strong thought leadership aligned to research leaders and their teams

• Own Sprig’s editorial calendar and campaign execution cadence.

5. Product Launches & Enablement

• Partner with Product to lead successful product launches, such as Long-Form Surveys, AI Analysis, and Session Replay

• Create differentiated messaging, positioning, and competitive battlecards.

• Build sales enablement tools and collateral (ROI calculators, one-pagers, decks) to support Sales and CS

6. Team Leadership & Operations

• Build a lean, high-performing marketing team across demand generation, field marketing, and research partners

• Own marketing budget, OTE multipliers, and alignment with revenue targets.

Your Strengths

• 10+ years of B2B SaaS marketing experience

• Proven track record scaling marketing in Series B or C SaaS companies selling into Enterprise

• Strong field marketing background, with hands-on experience driving regional events, account-based campaigns, and sales-aligned programs

• Hands-on operator who thrives in fast-moving, high-growth environments

• Excellent leadership, communication, and cross-functional collaboration skills

• Ability to travel 10-20%

Benefits & Perks

• Competitive Salary

• Competitive Employee Equity

• 401K Program

• Medical, Dental, and Vision Benefits

• FSA/HSA Benefit

• $175/month Commuter Benefit

• Additional Wellbeing Benefits

• Flexible Paid Time Off

• Paid Parental Leave

• Professional Development Stipend

• Hybrid Office Policy

• Lunch and dinner daily

• Company Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The salary range for this full-time position is $225,000 - $275,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***