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Field Marketing Manager

Dust
Full-time
On-site
San Francisco, California, United States
$120 - $160 USD yearly
Sales & Marketing

About Dust

We're creating a new AI operating system that has the potential to change the way companies operate. Our mission at Dust is to transform how work gets done by letting any team and employee shape the exact agents they need to accelerate their work.

With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We already are a core part of their jobs.

We're at an exciting stage of our journey and growing fast. We're serving great customers like Cursor, Clay, Whatnot, and Persona, and aim to 5x our growth by the end of 2026.

Dust is a Sequoia-backed company with an experienced and determined team of optimists (coming from companies like Stripe and OpenAI) that likes to focus on users, getting great things done by shipping fast, and doesn’t take itself too seriously while doing so.

Summary

We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market.

This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences.

You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.

Responsibilities

Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team

  • Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing

  • Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy

  • Negotiate packages with event vendors and venues

Drive Pipeline Through Events

  • Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline

  • Own CRM hygiene: track leads, update HubSpot, and report on event performance

  • Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)

Execute Flawlessly on the Ground

  • Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination

  • Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor

  • Travel to events across the US regularly (est. 1–2x/month)

Create Event Content and Communications

  • Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas

  • Work with the broader Marketing team to adapt assets to US market tone and priorities

Measure and Improve

  • Report on event ROI: leads generated, pipeline created, conversion rates

  • Run structured retros after each event and implement learnings in the next cycle

  • Help the team sharpen the strategy every quarter

What We're Looking For

  • 5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS

  • Proven track record of executing events that directly generate pipeline and revenue

  • Strong project management skills: you can run 5 events in parallel without dropping the ball

  • Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise

  • Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close

  • Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement

  • Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude

  • Based in San Francisco or New York, able to travel regularly across the US

  • Experience with account-based marketing strategies and coordinating with ABM programs

  • Track record of building field marketing programs from the ground up at scaling organizations

Bonus Points

  • Experience in the AI/ML or enterprise software space

  • Experience using Dust (or similar AI productivity tools)

  • Experience supporting enterprise or mid-market sales teams through field marketing

  • Existing network in the US tech/AI ecosystem

Compensation and Benefits

  • Competitive compensation: $120,000–$160,000 base salary

  • Significant equity package in a Sequoia-backed startup

  • Health insurance for you and your dependents

  • New MacBook Pro or Linux machine, monitor, keyboard, etc.

  • Beautiful office in the heart of San Francisco

  • Opportunity to travel to Paris multiple times a year

  • Regular team events and offsites

We can go higher for outstanding profiles.

Location

We're prioritizing building our team with an in-person culture at our offices in Paris and San Francisco, because we value the magic that happens when talented people work closely together.

Why Dust

We're not building yet another enterprise SaaS tool. We’re creating an AI OS that will fundamentally change how companies operate. We believe existing AI models are powerful enough to have a tremendous impact on the world (and will keep getting better). The key is building the infrastructure so they have the right context, and building the best interfaces for humans to interact with them.

We have the unique opportunity to explore and shape the way humans interact with machines while building a product we use ourselves every day.

If you're excited about crafting products that reinvent B2B software and want to join a team that combines the best of startup culture with the backing of top-tier investors, we'd love to talk.

👋 Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.

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