Growth Marketing Manager, Paid & Organic

Growth Marketing Manager, Paid & Organic

Location: San Francisco, CA (3 days onsite)
Compensation: $100,000 – $150,000 base salary + equity
Employment Type: Full-Time
Visa Sponsorship: Not available

Benefits Include:

• UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents)

• 401(k) retirement plan

• Unlimited / flexible vacation policy

The Opportunity

HireNow Staffing is partnering with a healthcare startup to recruit a seasoned and skilled Growth Marketing Manager, Paid & Organic to help scale performance marketing while elevating the company's social presence.

This role is ideal for a data-driven marketer with strong creative instincts—someone who can own paid social performance end-to-end while also shaping how the brand shows up organically across social platforms. You'll join a growing marketing organization and play a key role in driving awareness, engagement, and efficient growth.

Reporting directly to the Head of Marketing, this position begins with a strong focus on paid social and evolves into broader media ownership as the company scales.

Role Overview

As the Growth Marketing Manager, you will be responsible for building, optimizing, and scaling paid social campaigns while guiding organic social strategy and content planning. You'll collaborate closely with creative partners, influencers, and internal stakeholders to ensure performance and brand storytelling work hand-in-hand.

This role is best suited for marketers who enjoy balancing performance metrics with creative experimentation and who are comfortable making decisions based on data, testing, and iteration.

Key Responsibilities

Candidates must demonstrate the ability to perform the following to be considered for interview:

• Strategically plan, execute, and scale paid social campaigns across platforms such as Meta and TikTok

• Manage and allocate budgets to efficiently grow reach, engagement, and performance

• Monitor and optimize campaigns on a daily, weekly, and monthly basis to maximize efficiency and ROI

• Develop clear performance reports with actionable insights, learnings, and recommendations

• Partner closely with creative teams to ideate, test, and produce high-performing ad assets

• Stay current on cultural trends, platform changes, and algorithm updates impacting social performance

• Design and manage testing roadmaps, launch schedules, and optimization timelines for campaigns and product launches

• Own the social content calendar, coordinating paid, owned, and influencer content

• Oversee influencer campaigns end-to-end, including strategy, sourcing, contracting, briefing, and content delivery

• Support the expansion of media efforts into new channels as the company grows

Required Qualifications

Candidates must meet the following criteria to be considered:

• 3–6 years of hands-on experience managing paid social campaigns

• Demonstrated ability to own strategy, execution, and optimization—not just reporting

• Strong analytical skills with experience managing CAC, ROAS, testing frameworks, and performance optimization

• Comfort working cross-functionally with creative, content, and leadership teams

• Clear communication skills with the ability to translate performance data into insights for non-marketers

Preferred Qualifications (Strongly Emphasized)

Candidates with the following background will receive priority consideration:

• Experience at a design-forward or brand-driven company

• Background in B2C tech, digital health, fintech, e-commerce, marketplaces, or beauty

• Experience working in both agency and in-house environments

• Hands-on experience managing influencer campaigns or UGC programs

• Strong creative judgment with a sharp eye for premium brand storytelling and visual consistency

• Comfort balancing experimentation with disciplined performance goals

Why This Role Stands Out

• High ownership over both paid performance and organic brand presence

• Opportunity to shape a growing social and media strategy from within

• Direct partnership with marketing leadership and creative teams

• Competitive compensation, equity upside, and strong benefits

• Hybrid onsite structure in San Francisco with room for growth

HireNow Staffing Disclaimer

HireNow Staffing is acting as a direct placement partner for this role. All candidate information is handled confidentially and evaluated against defined requirements.
This job description outlines the general scope of responsibilities and qualifications. Duties may evolve based on business needs. Only candidates meeting core qualifications will be considered for interview.

https://www.careers-page.com/hirenow-staffing-inc/job/V669V7R8