Head of Product Marketing
ReductoAbout Reducto
Reducto helps AI teams ingest real world enterprise data with state of the art accuracy.
The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build products, train models, and automate processes at scale.
We’ve grown incredibly quickly, growing revenue by 7x YOY, and now work with hundreds of companies ranging from leading AI teams (Harvey, Vanta, Scale), through to enterprise (FAANG, top 3 trading firm).
We've raised over 100M from world class investors like A16z, Benchmark, and First Round Capital, and are hiring a Founding Head of Marketing to establish and scale our marketing function.
The Role
As Head of Product Marketing, you will be the strategic voice of our product in the market. You'll define how we position and differentiate our platform to technical buyers, translate complex capabilities into compelling value propositions, and drive product-led growth through exceptional go-to-market execution.
You'll have direct reports and be tasked with building a world-class product marketing function. This role requires someone who has marketed enterprise software to technical buyers, thrives in early-stage environments, and is excited to roll up their sleeves.
What You’ll Do
Develop and own product positioning and messaging frameworks that differentiate our platform and resonate with both technical practitioners and enterprise decision-makers.
Lead end-to-end go-to-market strategies for new product launches and major feature releases, ensuring maximum impact and adoption.
Conduct competitive analysis and market research to inform positioning, identify opportunities, and guide product development priorities.
Develop and maintain detailed ICPs and buyer personas, with deep understanding of technical buying journeys.
Collaborate with Product teams to translate technical features into clear value propositions and influence roadmap priorities based on market insights.
Partner with Sales to create pitch decks, competitive battle cards, ROI calculators, and enablement materials that accelerate enterprise deals.
Create high-quality product marketing collateral including solution briefs, case studies, whitepapers, and technical documentation.
Design and execute product adoption strategies, including feature announcements and user education initiatives that drive engagement among existing customers.
Build and implement a voice of the customer program to systematically gather insights that inform strategy.
Execute early growth marketing programs including targeted campaigns, webinars, and technical content that generate qualified pipeline.
Bonus points if you have
10+ years of experience in product marketing, with a strong focus on marketing technical products to technical buyers.
Proven track record marketing enterprise software, developer tools, or infrastructure products—ideally from a cloud-native or infrastructure company.
Deep understanding of how technical practitioners evaluate and buy software, with experience crafting messaging that resonates with both practitioners and enterprise decision-makers.
Demonstrated success building product marketing programs from the ground up in fast-moving, high-growth environments.
Exceptional strategic thinking paired with willingness to execute—you can set the vision and roll up your sleeves to make it happen.
Strong analytical abilities and experience using data to inform positioning and measure impact.
Excellent leadership and communication skills, with ability to influence cross-functionally and build high-performing teams.
This is an in-person role at our office in San Francisco, CA. We're an early-stage company with extraordinary momentum, looking for someone who's excited to build something transformative from the ground up. We need a leader who thrives in fast-paced environments and is ready to capitalize on the remarkable product-market fit we've already established.
About Reducto
Nearly 80% of enterprise data is in unstructured formats like PDFs
PDFs are the status quo for enterprise knowledge in nearly every industry. Insurance claims, financial statements, invoices, and health records are all stored in a structure that’s simply impractical for use in digital workflows. This isn’t an inconvenience—it’s a critical bottleneck that leads to dozens of wasted hours every week.
Traditional approaches fail at reliably extracting information in complex PDFs
OCR and even more sophisticated ML approaches work for simple text documents but are unreliable for anything more complex. Text from different columns are jumbled together, figures are ignored, and tables are a nightmare to get right. Overcoming this usually requires a large engineering effort dedicated to building specialized pipelines for every document type you work with.
Reducto breaks document layouts into subsections and then contextually parses each depending on the type of content. This is made possible by a combination of vision models, LLMs, and a suite of heuristics we built over time. Put simply, we can help you:
Accurately extract text and tables even with nonstandard layouts
Automatically convert graphs to tabular data and summarize images in documents
Extract important fields from complex forms with simple, natural language instructions
Build powerful retrieval pipelines using Reducto’s document metadata
Intelligently chunk information using the document’s layout data
Benefits at Reducto
At Reducto, we’re invested in the well-being and growth of our team. Here’s what we currently offer:
Unlimited PTO: We believe great work requires recharging.
Lunch: Receive a free lunch to eat with your teammates daily at the office
Reimbursed Transportation: Provide us with your receipts and we’ll take care of the costs
Insurance: Generous health insurance covering medical, dental, and vision.
Health and Wellness Budget: We provide up to $150/mo reimbursement for health and wellness spending, such as gym memberships, fitness classes, or similar.
Parental Leave: Work with us to build a leave schedule that works for you and your family
Reducto is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.