Innovation Economy Web Marketing Senior Associate

You are a high energy, strategic thinker with the ability to synthesize complex information, analyze business needs and rapidly develop measurable, innovative and effective marketing strategies. 

As the Innovation Economy Web Marketing Senior Associate within Commercial & Investment Banking, you will be responsible for developing, implementing, managing, analyzing and reporting on the J.P. Morgan Innovation Economy web ecosystem and strategy. You will be focused on driving growth for the Innovation Economy (IE) segment, which sits in the Commercial Banking business.

Job Responsibilities:

• Manage existing J.P. Morgan Innovation Economy websites, analyzing and reporting on performance based on the goal of each page and the ecosystem as a whole
• Lead development of new pages based on user experience findings, business updates, and campaign needs
• Understand user journeys and update web strategy accordingly, including advocating for navigation paths across J.P. Morgan and Chases sites 

• Actively partner and collaborate with the broader Marketing team, the Web Center of Excellence, Data & Analytics, MarTech, and Research to push our web strategy forward 

   

Required 

• 5+ years of experience managing website marketing/strategy with ownership of an web ecosystem driving engagement and lead generation
• Proficiency working with web analytics and data platforms (Thoughtspot, Tableau, Adobe Analytics) to define KPIs, analyze site performance, understand user behavior, manage test and learn, and translate insights into requirements and optimizations.
• Cross‑functional program leadership building roadmaps and managing backlogs in a matrixed environment—partnering with across functions such as Marketing, Web Center of Excellence, Brand Data & Analytics, MarTech, Design/Product; 
• Mindset for following standards and policies to ensure alignment with firmwide brand/content governance, privacy/consent management, legal/compliance reviews

• Ability to deliver clear, executive‑ready performance reporting and recommendations.

   

Preferred Qualifications 

• Domain experience in B2B financial services and/or fintech; familiarity with the Innovation Economy (venture‑backed startups, founders, VCs)
• Web-based lead‑gen journey design across owned properties, including cross‑domain navigation, page design, form UX, CRM handoff, and sales enablement integration.
• Experimentation and optimization: A/B and multivariate testing (e.g., Adobe Target, Optimizely), including test design, statistical readouts, and roll‑out plans.
• Search Engine Optimization experience a plus