Marketing Manager North America

Company Description

OFX is a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.

Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.

Job Description

About the role

We're undergoing a transformative journey, refocusing our digital marketing and website to better cater to B2B needs. In this pivotal role, you will work closely with our regional marketing and commercial teams as well as our Digital Center of Excellence to drive new client acquisition and product uptake. We’re looking for a strategic and hands-on B2B Marketer to drive OFX’s growth efforts in North America. You’ll work across the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy.

As a specialist in B2B growth, you’ll drive the strategies that convert users and prospects to business customers, rigorously test them, and scale what works. You’ll play a vital role at the intersection of GTM, Product, Design, Data, Commercial and Marketing.

You’ll work across teams, tools, and tactics to build high-performing campaigns that drive pipeline. From writing landing page copy and running paid campaigns, to briefing freelancers and analyzing conversion data—this is a full-stack role for someone who can think and do.

This is a high-impact opportunity for someone who thrives in fast-paced environments, has a strong point of view, and is eager to help businesses and accounting firms grow.

Purpose of your role

As a Marketing Manager at OFX you will drive new customer acquisition and existing customer engagement through multi-channel campaigns targeting our B2B ICPs. You will work closely with our agencies and internal partners to localise our global brand strategy for in-region use, and help lead dedicated campaigns for the region, supporting both B2B, B2C and B2B2C efforts within the overall acquisition marketing program to achieve customer acquisition targets.

Qualifications

What you'll do:

• Drive ideation, implementation and execution of segment-based online marketing campaigns and programs to drive customer acquisition, activation and engagement across US and Canada
• Be a brand ambassador and align campaigns to OFX brand and value proposition
• Analyze and identify messaging, creative and channels that drive profitable conversions ongoing, explaining reasons for performance, ideas for improvement, estimated spend and results
• Collaborate with broader marketing team on implementation, success metrics, analytics, audience segmentation, messaging, promotions and retention strategies
• Work with the Acquisition Analytics & Finance teams to identify and address issues and opportunities both technically and in planning/prioritising.
• Actively demonstrate a data based insight, optimisation and measurement operating methodology.
• Communicate with North American leadership team and the sales and customer service teams to ensure marketing campaigns are understood, supporting sales targets and fully supported
• Manage budget tracking and forecasting with the Search Manager for geographies or campaigns you manage.
• Assess social landscape, engagement and content opportunities
• Work closely with our website team on landing pages, site optimizations and more to support conversion efforts in region
• Track, measure and report on marketing promotions, strategies and budget
• Manage agencies, vendors and partners
• Partner closely with commercial teams on revenue generating campaigns, emails, tradeshows

What you bring

• Campaign management expertise and a passion for enhancing customer experience and revenue growth.
• 5 + years of business campaign management marketing experience
• BA/BS degree or equivalent experience
• Experience working with or managing agencies
• Knowledge of digital tracking solutions (GA, GTM, DCM, or similar)
• Strong analytical skills and proficiency in Excel
• Knowledge of Asana, Airtable, Pardot or similar tools

The salary range for this position is $120,000.00 - $140,000.00 USD. Exact salary offered will be dependent on multiple factors including level of experience, job-related knowledge, skills, work location, etc. In addition to base salary, this role may be eligible for a variable bonus. As part of the compensation package, benefits are also offered for all full-time roles and part-time roles working a minimum of 24 hours a week.

We also offer a flexible hybrid working model where employees typically work 1-2 days from one of our North American offices (San Francisco, Toronto or Edmonton). 

Additional Information

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.

#LI-Hybrid

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.