Principal Designer I, Design Strategy

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is looking for an accomplished, customer obsessed, and results oriented Principal Designer I, Design Strategy. The ideal candidate will be comfortable collaborating with senior executives across business, engineering, product management and analytics to shape the future of our end-to-end service experience across customer and agent touchpoints. You’ll lead with curiosity, clarity, and strategic foresight — defining problem spaces, uncovering the highest-value opportunities, and guiding multidisciplinary teams toward elegant, human-centered solutions that create measurable impact.

This position is a hybrid role that requires to be on-site 2-3 days a week at one of the following locations:  Chevy Chase, MD; Palo Alto, CA; Dallas, TX 

Job Responsibilities

• Lead strategic design initiatives that clarify ambiguous problem spaces and reveal underlying customer and business needs.
• Translate complex service and operational challenges into actionable design opportunities and experience principles.
• Partner with Product, Engineering, Operations, and Data teams to envision and deliver holistic service journeys that balance customer delight with operational efficiency.
• Contribute to design systems and standards to ensure consistent user experiences across all digital touchpoints.
• Translate complex ideas into understandable frameworks, blueprints, experience maps and concepts that evolve and enhance how customers and agents interact across digital and human-assisted channels
• Advocate for the customer through human-centered design methods, including discovery, research and user testing.
• Facilitate workshops and co-creation sessions to align stakeholders around shared outcomes and north-star visions.
• Mentor and elevate the design craft and systems thinking of peers and cross-functional partners.
   

Preferred Competencies

• Strategic framing and opportunity identification
• Design systems and service blueprinting
• Human-centered research and synthesis
• Experience strategy and prioritization
• Cross-channel orchestration and operational alignment
• Coaching and design leadership

Basic Qualifications:
10+ years of experience with User Experience design

Bachelor’s/University degree, Master’s degree preferred

Preferred Qualifications:

• Proven ability to move fluidly between strategy and execution, from framing opportunity areas to guiding production-ready designs.
• Deep expertise in service design, systems thinking, and experience strategy, with a portfolio demonstrating impact at scale.
• Strong facilitation and storytelling skills to influence decisions and inspire action at all levels of the organization.
• Experience designing for both customer and employee experiences, ideally in complex ecosystems); Delivering omni-channel experiences across web, mobile app and  multi-channel communication strategies (eg. SMS, email, push notifications, alerts)
• Competence in research synthesis, journey mapping, prototyping, and experience measurement as tools for decision-making.
• A mindset grounded in outcomes over outputs, continuously connecting design intent to measurable business and customer results.
•  Proficiency with design tools (i.e., Figma) to deliver concepts and enable successful collaboration across teams.
• Familiarity contributing to and working in an established design system within agile development teams.

 

Annual Salary

$131,200.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.