Sr. Copywriter - Pottery Barn

About the Editorial Team
We’re the voice behind the brand. From seasonal campaigns to product storytelling, we translate big ideas into engaging copy that inspires, informs, and drives desire. We work across channels to ensure every word reflects our brand’s aesthetic, values, and emotional resonance.

About the Role
As a Senior Copywriter, you’ll lead the development of editorial content across our site, catalog, and integrated marketing campaigns. You’ll partner closely with creative leadership, design, and cross-functional teams to shape messaging that’s elevated, consistent, and aligned with our evolving brand voice.

Responsibilities

• Craft high-quality, on-brand copy for digital, print, and campaign assets—including site, catalog, and marketing channels
• Uphold and evolve editorial standards, ensuring consistency in tone, style, and messaging
• Collaborate with creative and design leads to concept seasonal storytelling and brand expressions
• Manage copy deliverables and timelines across multiple projects and channels
• Present and articulate copy rationale in review meetings
• Partner cross-functionally to ensure creative briefs are fully realized
• Contribute to creative ideation and campaign development

Requirements

• Bachelor’s degree in English, Journalism, Communications, or related field
• 7+ years of copywriting experience, preferably within retail
• Strong conceptual thinking and ability to translate strategy into compelling copy
• Expertise in writing for both digital and print, with a keen understanding of channel nuances
• Exceptional writing, editing, and proofreading skills
• Highly organized, self-motivated, and able to thrive in a fast-paced, deadline-driven environment
• Proven ability to manage multiple projects across seasons and channels
• Collaborative spirit with strong project management and communication skills
• Passion for home décor, design, and lifestyle content preferred
• Ability to work onsite full-time in our San Francisco office (pending local and company guidance)

Our Culture & Values 

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. 

People First 

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

 

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities 

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series   

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $95,000 - $100,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.