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Staff Marketing Data Scientist

SoFi
Full-time
On-site
San Francisco, California, United States
Sales & Marketing

The role

The Marketing Data Science team is looking to add a Staff Data Scientist who will help shape Home Loans/Home Equity targeting decisions and strategies. The Staff Data Scientist will be working closely with Marketing Managers, Business Units, Product & finance partners to build and grow SoFi Home Loans (HL) and Home Equity Loans (HE, including HELOAN & HELOC) products into a top choice for consumers to "Get Your Money Right".Β 

What you’ll do:

  • Develop a holistic HL & HE marketing and offer strategy spanning across multiple channels, and an end-to-end offer strategy framework to constantly experiment and optimize offer construct, product preference, and audience selection.
  • Explore bureau data and other 3rd party non-FCRA data to improve the marketing strategies and conversion rate, and proactively identify and capitalize on opportunities to improve the acquisition funnel.
  • Measure and analyze the effectiveness and ROI (return on investment) of the marketing strategies, make data-driven recommendations and drive informed actions.
  • Work with experienced data scientists to own all of the analytics tasks in HL/HE, and potentially support the requests for other lending products.
  • Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.
  • Convert complex data into compelling narratives and concise presentations that inform and guide decision-making at the senior management level.
  • Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches.
  • Collaborate cross functionally with Marketing, Business Unit, Risk, Finance, Product and Engineering, assist senior business leaders in the development of new features.

What you’ll need:

  • Bachelor’s degree required (Masters preferred) in Computer Science, Math, Physics, Engineering or quantitative field.
  • 8+ years of relevant marketing experience in the financial services industry, with a focus on pre-screened/pre-approved campaigns.
  • Strong preference for industry experience in Home Equity loans or Mortgage.
  • Proficiency in SQL, Python, and Tableau.
  • Experience building data pipelines with Airflow, preferably in Snowflake.
  • Demonstrated experience with experimentation and hypothesis testing.
  • Knowledge of statistical modeling or machine learning is a plus.
  • High intellectual curiosity and a quick learner of new technical skills.
  • Ability to initiate and drive projects independently to completion, and ability to clearly communicate technical information to diverse audiences.
  • Strong relationship-building and collaborative skills.
  • Ability to thrive in a dynamic, cross-functional environment with keen attention to detail.