Marketing Lead

Our client, a software development firm transforming the insurance industry, is seeking a Marketing Lead to define and drive its market presence. The company combines advanced underwriting practices with proprietary technology to modernize commercial insurance for high-risk industries. Their full-stack platform streamlines every stage from submission intake to policy issuance while offering SaaS-based tools that improve risk management and deliver measurable value to clients.

As the first dedicated marketing hire, you will own the company's external narrative and shape how its brand is positioned in a rapidly evolving market. You'll develop and execute a comprehensive marketing strategy, oversee campaigns across multiple channels, and build unique customer engagement and growth initiatives. Working cross-functionally with underwriting, product, and engineering, you'll translate complex insurance and technology concepts into clear, compelling stories that resonate with customers and partners.

This is a high-impact, hands-on role for a strategic marketer who thrives in early-stage environments and is excited to build a brand from the ground up within a category-defining insurance platform.

Key Responsibilities

• Develop and own the company's overall marketing strategy and narrative.
• Lead go-to-market planning, content creation, and campaign execution across digital and offline channels.
• Partner with product, underwriting, and engineering teams to translate technical and insurance concepts into clear, differentiated messaging.
• Drive lifecycle, ABM, and partner marketing programs to accelerate pipeline and customer growth.
• Build brand identity, oversee design standards, and manage storytelling across all customer touchpoints.
• Create sales enablement materials and product collateral to support revenue teams.
• Analyze marketing performance and continuously refine campaigns for maximum impact.

Qualifications

• 5 to 10 years of experience in marketing leadership within software, insurance, or fintech industries.
• 2+ years in product marketing (PMM) or closely related role.
• Proven track record of full product lifecycle marketing from messaging to launch to campaign analysis.
• Experience in lifecycle, ABM, and partner marketing programs.
• Strong background in product marketing, brand development, and sales enablement.
• Excellent storytelling and presentation skills, able to simplify complex products into intuitive, human-centered narratives.
• Strong design sensibility and eye for cohesive brand identity.
• Highly organized and comfortable operating in fast-paced, unstructured environments.
• Exceptional written and verbal communication skills; confident copywriter.

Marketing