VP of Growth - Content Marketing (Mobile Apps)

100% Remote, preferably West Coast, MST, or CST based

Job Duties:

• Build and scale a repeatable content engine across owned and unowned channels (e.g., YouTube, Instagram, Email Newsletter, influencer partnerships).
• Develop and execute a content strategy to grow a "Reachable Audience" of potential customers.
• Partner with the co-founder to create a scalable content playbook through an iterative 0-1 process.
• Drive an iterative content and channel testing process to generate actionable insights and identify resonant content for our Ideal Customer Profile.
• Convert content impressions into engaged followers and product customers, guiding users through cross-channel journeys.
• Leverage influencers and partners to create compelling content and access new audiences, with a focus on non-paid partnerships.
• Create demand generation content that highlights the fitness problems our product solves.
• Utilize proprietary company data to develop differentiated and unique content.

Ideal Background:

• 10+ years of experience in content, social, and influencer marketing, with a proven track record of building scalable content strategies from scratch.
• Demonstrated experience operating in high-ambiguity, 0-1 environments, including defining goals, identifying channels, launching MVP content, and evolving strategies.
• Strong working knowledge of key platforms like YouTube, Instagram, and TikTok, including native content development and distribution mechanics.
• Proficiency in leveraging both long-form and short-form video content, including re-editing for various distribution methods (short-form video, SEO, Podcast, Email newsletter).
• Experience leveraging agencies or internal creative teams for content creation.
• Working knowledge of Email Newsletters, Podcasts, SEO, and AEO.
• Intuitive creative taste and strong customer empathy to generate compelling content hypotheses and provide creative guidance.
• Located in US time zones (preferably Pacific or Central).
• Experience in the health, wellness, or fitness industry.

Why Us:

• Opportunity to gain true 0-1 experience building a scalable playbook alongside the company's co-founder.
• Join a mission-driven company focused on improving quality of life through strength training.
• Work for the leading AI-powered strength training application with a strong market position and over 350,000 paying subscribers.
• Benefit from venture-scale growth without typical VC pressures.
• Own the core experience of a product loved by its users.